What this timeline covers:
- Days 1–30: Foundation phase — building your launch infrastructure
- Days 31–60: Momentum phase — growing your audience and generating buzz
- Days 61–90: Launch phase — executing the launch and maximizing sales velocity
- Post-launch: Sustaining momentum and building toward your next book
1
Days 1–30: Foundation Phase
Build the infrastructure that will carry your launch
Week 1
- Finalize your book manuscript and send to editor
- Set your official launch date (must be at least 60 days away)
- Create your author website or update existing one
- Set up your email marketing platform (Mailchimp, ConvertKit, etc.)
Week 2
- Create your lead magnet (first chapter, checklist, or mini-guide)
- Set up your email opt-in landing page
- Write your "coming soon" announcement email
- Begin posting on your primary social media platform
Week 3
- Announce your book publicly for the first time
- Send your first email to your list about the upcoming book
- Reach out to 10 potential beta readers
- Research 20 podcasts, blogs, and influencers in your niche
Week 4
- Finalize your book cover design
- Write your Amazon book description (use the 5-part formula)
- Research and finalize your Amazon keywords and categories
- Begin your beta reader program
2
Days 31–60: Momentum Phase
Build anticipation and grow your audience
Week 5–6
- Send weekly emails to your list with book-related content
- Post 4–5x per week on social media
- Pitch yourself to 5 podcasts per week for interviews
- Begin collecting beta reader feedback and testimonials
Week 7–8
- Do a cover reveal on social media and email
- Announce your pre-order (if using Amazon pre-order)
- Share behind-the-scenes content from the writing/editing process
- Follow up with podcast pitches — aim for 3+ confirmed interviews
3
Days 61–90: Launch Phase
Execute the launch and maximize sales velocity
Week 9 (Launch Week Prep)
- Upload your final book file to Amazon KDP
- Set your launch price at $0.99 for maximum sales velocity
- Prepare your 7-email launch sequence
- Brief your beta readers to post their reviews on launch day
- Schedule all social media posts for launch week
Launch Day
- Send "It's live!" email to your entire list
- Post on all social media platforms
- Text/message your personal network directly
- Ask your beta readers to post their reviews
- Monitor your Amazon ranking hourly
Week 10–13 (Post-Launch)
- Send daily emails for the first 3 days of launch
- Increase price to $2.99–$3.99 after day 7
- Share sales milestones on social media (social proof)
- Begin your podcast interview tour
- Ask satisfied readers for reviews via email
Launch With Confidence
Don't execute this alone.
We've run this exact timeline for 500+ authors. Let our team handle the strategy, execution, and optimization while you focus on what you do best — writing.
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